Types of Logo You can Create | Not only Geometric Shapes!
Every company you see around has a distinct type of logo. Have you taken the time to analyse those? Usually not, but when you are planning to launch a new business, you must pay attention to design a stunning logo. Every business has a distinct charm and the logo should reflect it. Remember, the logo and the company name are the first interaction points between your business and the audience. So don’t compromise the quality of your brand logo.
Here are a few types of logo that you can try for your business:
1. Mascot
One of the reasons behind the popularity of a mascot logo is that it has a human appeal since it involves a person or a character. It can be a human or an animal or any famous figure. For instance, Pringles’s Julio Pringles, KFC’s Colonel, Cheetos’s Chester Cheetah, etc.
However, ensure that the figure is in some way connected to your brand image. If you engage digital marketing services (which every start-up should), you may present a story revolving the mascot in the logo. It will add more to people’s memorability.
2. Wordmark
Wordmark logos are easy to read so many brands prefer to experiment with this. Its adopters include Google, Canon, CocaCola, and others. Since the entire brand name is outlined in the logo, it is favourable to many brand owners. However, make sure to use catchy fonts that correspond with your brand image so as to avoid getting lost amidst the huge competition.
3. Symbol
Pictorial or symbol logos are visual representation of the brand. For that, you need to set up a story or idea that your brand promotes. Then convey this thought to the audience. However, make sure not to use an extremely complicated symbol. That way, people who are not familiar with your brand (which is quite common for a start-up) won’t comprehend the logo.
Two of the famous examples include Twitter and Apple. Come up with such simplicity along with deeper level of thoughts.
4. Abstract
Do you think an abstract logo is just the same as a symbol? No, it’s not. Basically, a symbol has a precise shape and people can relate to it. On the other hand, an abstract logo seems to be a random shape at first. However, this doesn’t mean that an abstract logo lacks a deeper meaning.
Let’s analyse it with an example. Apple has a symbol or pictorial logo of an apple. On the other hand, Nike’s logo is more of an abstract logo. It’s only after some analysis that people can understand that the logo is a swoosh – a representation of speed – which corresponds with the brand image. Take a look at the neuro design principles before sketching a logo to immediately grab the attention of the audience.
Some other instances of an abstract logo may include those of Pepsi, Adobe, etc.
5. Emblem
Remember the logos of Starbucks, NFL or Harley Davidson? Don’t they look like a seal or badge? Such logos are called the emblem logos that carry a traditional crest type look. It also offers an official appearance. Most of the schools or government agencies prefer to use such logo. You can also experiment with such a logo but going overboard may mess up the design. Consider engaging a reliable logo design company India to get an impactful and professional-looking logo.
6. Combination Logo
Experiment and innovation are the two pillars of a successful logo design. True to its name, a combination logo combines a watermark and a symbol. Take Dove or Amazon for instance. Such logos are heavy and you should be cautious while experimenting with these. Make sure that the font of the wordmark doesn’t overshadow the symbol or a clumsy symbol doesn’t affect the simplicity of the wordmark.
7. Lettermark Logo
Wondering what’s the difference between a wordmark and a lettermark logo? In the latter type of logo, instead of writing the entire brand name, only the initials are curbed. These are ideal for the brands with three to four letters. Usually all the letters are designed in a bold manner to grab people’s attention. Some of its examples include HBO, BBC, and NASA.
Conclusion
As you can understand, a balance of all the elements in a logo – colour, font and white space is crucial to ensure the overall impact of the logo. No matter whichever type of logo you pick for your brand, maintain a balance and come up with a stunning idea.
Do you want to add more types of logo to our list? Feel free to comment below.
