Drive Success with PPC - Use the Best Google Ad Extensions
Ad extensions are the additional pieces of information that extend the scope of your advertisement in order to make it more useful and appealing to the viewers. Google Ads offers various types of ad extensions including directions, phone numbers, price, location, additional services/products and many more.
Setting up these extensions won’t cost you anything extra. These have the power to boost your CTR (Click Through Rate). Use these extensions strategically to make your ad stand out from the crowd and entice people to click on your ad. Today, we will outline the most useful ad extensions and how to implement these in your campaign. Before getting started, let’s mention the pre-requisite - having a Google My Business (GMB) account. If you engage a PPC management company, the professionals will create a GMB account for you.
We will explore which ad extensions you can add in your GMB account. Let’s proceed then.
Useful Google Ad Extensions - A Take by PPC Management Company
1. Location Extensions
Google’s Location extensions enable you to mention your business’s address in the ads. This is helpful for any retail store. If you want to drive people to your store, featuring the address in your ad can garner attention from the target audience.
Go to your Google My Business account, link up your address and the ad will pull information directly from there. For that, go to the drop-down menu and add Address to a campaign. If you have stores in multiple locations, you can add different locations for different campaigns.
2. Call Extensions
If your business relies heavily on phone calls to earn leads, there’s no way you can skip adding a call extension to your ad. You may think “I can write the contact number in my ad copy itself; what’s the big deal”. Well, it is a big deal. The extension allows you to display a click-to-call phone number on the ad. In such a fiercely competitive digital realm, you cannot expect the web traffic to memorize your number, type the number on the dial pad and call/save your number.
A click-to-call button gives a respite from all the hassles. The viewers can simply click on the number and call you. Remember, ensuring user convenience is the only way to drive people to your business.
Google also allows you to optimize the call extension. You can schedule to display the call extension only during the business hours and not the entire day. Setting it up is really easy. Select Call extension from the drop-down menu. Enter your business phone number and that’s all!
You can also leverage Google forwarding phone numbers feature. It will allow you to track the calls you are receiving from Google Ads. That way, you can realize the efficacy of your campaigns and modify accordingly. However, remember that you have to pay Google per call forwarding. The cost will be similar to the charge you pay per click on your ad. If you are ready to do this small investment, it will offer you a greater insight into the efficacy of your campaigns.
3. Sitelink Extensions
Sitelink extensions enable you to display several links to the internal pages of your website on your ad. That way, you can drive the potential customers directly to the internal pages. There’s yet another advantage of these extensions. The extra links under your ad copy make the ad look bigger and you can occupy more space on the SERP (Search Engine Result Page). It provides more brand exposure. Further, sitelinks allow the customers to directly visit relevant pages without putting much effort.
Here’s how to add sitelinks - select a campaign, click the Ad Extensions tab and then select the Sitelink Extensions in the drop-down menu. You can also create new sitelinks. For that, simply click the New Sitelink button. Here, you have to set up a link headline along with a destination URL. You can create two to six sitelinks for each campaign. The experts of PPC services in India and abroad suggest to make distinct campaigns addressing your different products and services. Then club relevant internal pages in the sitelinks section of each campaign. You can also feature blogs, special offer, coupon, menu, pricing page, and reviews as the sitelink extensions.
4. App Extension
Do you have a business app? Nowadays, many eCommerce and SaaS businesses prefer to engage mobile app development services to craft a user-friendly application. And Google allows you to promote the app along with any campaign. Use the App extension to feature your app on the ad and let the viewers install it in one click.
5. Review Extensions
Reviews are gradually becoming extremely crucial for businesses. According to a study by Qualtrics, 93% of the customers read online reviews before purchasing a product. If you want to earn people’s trust, reviews are indispensable. It’s better to feature reviews on the ad by using the Review extension.
6. Callout Extensions
Callouts are a unique way to promote offers and additional advantages of your products or services. Callouts may cover different things including a Flash Sale, New Event Today, Limited Product Available, or Free Shipping. These easily grab people’s attention and lead them to check your ads.
Select Callout Extension from the drop-down menu in the Ad Extensions tab and specify the callouts. You can add as many callouts as you want but make sure to limit each callout text within 25 characters or less.
7. Offer Extension
One of the easiest ways to drive people’s attention and entice them to click your ad is by featuring an attractive offer. So, we recommend you to highlight an offer running at your store through your ad. Simply add an offer extension to your campaign that may read “35% off on t-shirts”. Customize the copy as per your requirement and watch people rushing to your store!
Wrapping Up
Ad extensions demand nominal effort but they totally pay off. Add these to your advertisement and enhance users’ convenience (and your CTR rate!) So start using the ad extensions mentioned above and reap the maximum benefits of running a PPC campaign.
